How Do Life Coaches Get Clients?
Are you a life coach or therapist struggling to get clients into your life coaching business? You’re not alone. Many professionals with a coaching or therapy practice find themselves scratching their heads and asking themselves, “Just how do life coaches get clients?”
The problem stems from a simple misunderstanding. A life coaching business isn’t the same as being in the business of selling life coaching. (Nor is a hypnotherapy business selling hypnotherapy … and so on.)
Keep reading and I’ll show you how to avoid the three biggest mistakes therapists and coaches make when going about attracting clients.
The problem stems from a simple misunderstanding. A life coaching business isn’t the same as being in the business of selling life coaching. (Nor is a hypnotherapy business selling hypnotherapy … and so on.)
Keep reading and I’ll show you how to avoid the three biggest mistakes therapists and coaches make when going about attracting clients.
Mistake #1 – Undercharging
The first mistake is undercharging. Many therapists and coaches are scared to ask for more money because they fear they won’t get any clients at all.
However, charging too little can be a huge problem because it means you have to take on more clients to make up for the low prices. Instead of selling coaching or therapy, you should focus on selling the results that your clients are looking for.
However, charging too little can be a huge problem because it means you have to take on more clients to make up for the low prices. Instead of selling coaching or therapy, you should focus on selling the results that your clients are looking for.
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Mistake #2 – Being All Things To All People
The second mistake is trying to have too many clients. Many coaches and therapists try to cast their net wider and wider by offering many different services. However, this approach does not work because clients want someone who specialises in their specific problem. If you try to be everything to everyone, you’ll end up being nothing to anyone.
Mistake #3 – Too Many Clients
The third mistake is taking on too many coaching clients at once. While it’s tempting to take on as many coaching or therapy clients as possible, it’s not sustainable and it’s risking burnout.
You’ll quickly burn out and won’t be able to give your best to each client. It’s better to focus on a few clients and deliver great results for them. They’ll be more likely to refer you to others, which will help you get more clients in the long run.
You’ll quickly burn out and won’t be able to give your best to each client. It’s better to focus on a few clients and deliver great results for them. They’ll be more likely to refer you to others, which will help you get more clients in the long run.
Summing Up
To sum up, if you want to get more clients as a therapist or coach, avoid undercharging, don’t try to have too many clients, and don’t take on too many clients at once. Instead, focus on selling the results your clients are looking for, specialize in one area, and deliver great results for a few clients at a time.
If you follow these tips, you’ll be well on your way to building a successful coaching or therapy practice.
For my full, free training on how to get clients, follow this link.