“How To ‘Cheat’ At Selling” Review – The Pros & Cons
What you’re being shown in this course is a really smart shortcut to marketing. Instead of spending years learning all the tricks and tactics of what makes things sell, you’re shown instead how to “reverse engineer” what’s already selling well.
This will work in any niche – just find a best seller or two, apply the “cheats” and you’ll be able to emulate it all for your own product or whatever you’re promoting.
Product Overview
There are 10 video based lessons – some with more than one video.
Since the author is a trained psychotherapist, you won’t be surprised to learn that the whole system is based on sound psychological ideas, so this isn’t going out of date any time soon! These are the reasons any of us buy … or walk away from buying, so this knowledge is real power.
You will be guided through everything from knowing how to apply the “pleasure/pain” principle to your sales messages to the psychology of pricing, (people are happier to pay more than you think … and low prices can do more harm than good to your sales!)
All in all, this is a fast track to skilful marketing, and whilst it can’t teach you everything it will certainly put you head and shoulders above many amateur competitors, whether you’re an affiliate marketer, writing sales copy for others or selling your own products.
Pros
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Super fast track to some advanced marketing skills
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Evergreen – based on human nature, so will not date.
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Fantastic insights into what makes things sell, and what makes the flops flop!
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Appropriate for newbies as well as more experienced marketers
Cons
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Not the greatest title in the world – there’s no actual cheating involved!
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You probably won’t get everything right first time. Even the top marketers don’t get that, so there is a learning curve here and some disappointments along the way are to be expected.
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Whilst this is a shortcut to advanced marketing, take notes. There’s a lot to take in … not complex, but a lot. Take in small chunks.
Summary
It’s comprehensive enough to give you a very good head start in selling online yet easy enough to absorb even for beginners.
Whilst this is most definitely not an “overnight riches” kind of course, there is certainly enough here to dramatically improve your sales numbers if you apply the ideas.
If you’re looking for a “paint by numbers/get rich quick” course, this probably isn’t for you, but if you’re looking to end the overwhelm and confusion about how to market anything you fancy making money from, then you should definitely have “How To Cheat At Selling” in your library.