How To Get Free Leads|Generate Free Leads With Zero Ad Budget
Generate Free Leads With Zero Ad Budget
Okay great so let's talk about where leads actually come from. Leads are traffic right? Same thing really. Traffic obviously has to be targeted it has to want what you have, but it's traffic.
Now in the real world if you wanted to go and find traffic where would you go? You'd go to the big highways and byways right? You don't go to the little country lanes. On the internet where is the traffic, the big highways? It's the social media platforms: Facebook, Twitter, Youtube, Linkedin – all those platforms.
Now, not everybody's gonna want what you have and in some markets, some platforms will be inappropriate. Your market's going to be more on one than the other but they're there.
So what I'm saying is unlike the old days you don't need a a website in the same way. The website originally was so that you could showcase who you are and what your offer is and then you needed to drive traffic to the website and hope that the the content of the website was enough to convert some of that traffic into your paying customers.
Now that's still true but it's not the primary place that you need to start with. You don't have to have a website from the very first moment that you're setting up on online you just need to get in front of the traffic so the issue isn't where are the leads.
The issue is, how do I turn some of that traffic that's already there into leads? Okay so there are really three steps. So the first step (and if any of my own clients are watching this video they will now roll their eyes because i'm going to talk about ice cream and there he goes .
.. Trevor's always talking about ice cream), so if you if you ever become a client of mine you'll find out but I do this because it's a very good analogy and everybody gets it immediately.
And so what I say is if you offered a small child, let's say a three-year-old, some ice cream what will they say you want some ice cream yeah they're gonna give you a big grinning yes! No question, no resistance.
Now, no money's going to change hands! They're not going to pay for it. You're going to give it to them for free but that's an easy transaction. Now you offer ice cream to an adult – some free ice cream – you'll probably still get a yes.
Probably but you'll get a yes but, yes with reservations, yes but how many calories does it have? Yes but I have to be careful about my sugar intake, I'm lactose intolerant or I don't do dairy or have animals suffered? There's a whole raft of issues now that people want to think about before they're with all kinds of things including ice cream right, and our clients are never going to be the three-year-olds so we have to take account of that.
But your job, if you want the traffic to turn into leads, is to find the ice cream in your offer. That what's the really tempting juicy part of your offer? You see, what i see happening a lot – and i'm gonna hold my hands up and say i was absolutely guilty of what i'm about to say so i i know that i can say this without fear – I'm not criticizing anybody else because I really absolutely did this – what I see is fluffy language: "I can make you happy, I can make you successful, I can make your life better, you'll be a a more improved person.
" Well, duh, alright yes, those are desirable things but that's not the way we think right? It's so with the ice cream metaphor it would be like if the if I said in the offer, "I know how to get rid of hunger!" Well, for all you know I could teach you how to be a potato farmer! That would work, but that's not what I'm offering you.
I'm offering you ice cream. You've got to find what's the juicy part of your message. Now … so step one is find the ice cream in your message step two is – and it comes as part of step one – is that that will make you stand out from the crowd because no two people have exactly the same flavor ice cream because we're all unique so by doing that you find you're in marketing parlance is called your USP – your unique selling proposition; something that makes you different right.
And so so you found the ice cream and then all you need to do step three is you go on to those social media platforms join some groups get into some conversations and talk about – now here's the thing – DON'T talk about the ice cream! Not yet.
You can mention your version of the ice cream. All you want to talk about is them. I'm interested in you, I'm interested in you, I'm interested in your business, I'm interested in what you do.
How did you get to do that? Talk about that and what you will get is people wanting to be in conversation with you like, wow, that's, you know like what do you do … Then they will reciprocate that's human nature they will say, "Well that's really interesting.
You really understand what i'm doing and you're very interested." Right so you get into the right groups the right things and you just start conversations about them and they'll want to talk back to you, and then you can get them on on the phone or on zoom or whatever the platform messenger whatever you want to do.
Now there that’s how you find free leads because they’re everywhere the traffic is. It’s non-stop. It’s 24/7 you know busier than the busiest highway on the planet. So what I’ve got for you is, I want to show you how to do this properly so I’ve created a free training and there’s a link below this video if you’re watching this on youtube it’ll be below the video in the description.
Here is the link: https://webinarkit.com/webinar/registration/60997fbf47152a0017a93ca0
I want you to click that link. Register for that free training and watch it now. There is nothing for sale in that free training there is no sales pitch right so the only thing you're going to invest is about an hour of your life okay.
And it'll tell you – if you're a coach a trainer a consultant that kind of thing – it'll tell you how to take your business even if you're just at the beginning from scratch, get free leads, get everything to a six-figure income within about 10 weeks it'll show you how to do that.
I want you to go and watch that training now so it’s going to show you how to get noticed, how to stand out from the crowd because you absolutely must do that all we’ve got now because everybody’s in competition with everybody so what we have to promote and it’s easy because it’s free and we’ve all got it it’s our uniqueness so don’t blend in with the crowd stand out from the crowd right and that’s i’ll show you how to do that i’ll show you uh how to neutralize competition as well because you don’t want to you don’t want to destroy them that’s not the goal you don’t want anybody destroying you because you’re somebody else’s competition as well remember so it’s not about destroying competition it’s just neutralizing them take them out of the game in the same way that we do when we marry somebody it’s like we’ve taken hopefully taken the other men or women whichever gender you’re married to off the table it’s like i’m with you now okay so it’s it’s that so your clients will just be like i want to be your client i know there’s joe and jane and everybody else so go and watch that free training invest an hour of your life in doing it don’t just register and go away that won’t help you there’s no sales pitch go and watch the free training right it’ll show you not only how to find leads but how to convert them how to how to stand out from the crowd how to build the business that comes from you and really delivers and gives you a sense of fulfillment as well of lots of lovely money okay so hope that’s helpful find the ice cream and then go and watch that training and you’ll see the link in the description below. What are you waiting for? Do it now.