Pre-Head: Attention: Type of audience I’m targeting

Headline

Revealed On This Page…

  • Three to five
  • Benefit driven
  • Bullets

From the home desk of Trevor Emdon

UK based international success coach
Dear [AUDIENCE TITLE] Friend,

(Hero’s journey style intro goes here if cold traffic).

Example JKD text to agitate problem:

If you’ve been struggling to earn consistent money online, if you’ve been buying products and training to try and learn how to live the DOTcom lifestyle, if you’ve tried to reverse-engineer what the guru’s are doing, and STILL haven’t been able to rely on a home-based income from online marketing; then you’re about to read the letter that could change your entire lifestyle for the better.

Pay close attention because I’ve written this letter to waste absolutely none of your time.
In fact…

Here’s exactly what I’m offering you

Summarise the rest of the sales letter, NOT the product. Focus on outcomes and benefits. Here’s example JKD text:

This video course is dramatically different to anything you’ve seen before because it’s more like a Connect-The-Dots of internet marketing than a traditional “Here’s how to make a bajillion dollars in 14secs with the push of a button” training.

Here’s what I mean…

This video course has absolutely no fluff or filler. It immediately gets to the point and within the first 15mins of getting started you’ll see exactly what’s required to add your first 150 email leads to your list.

I’ll be taking you by the hand as I show you exactly what to do, how to do it, and why you should do it.

Plus, It’s incredibly easy to complete this training:

At less than 2 hours of video training, you can watch it in less time than Pulp Fiction!

Here’s a little taste of what’s inside and what you will learn:

  • Ideally refer back to first bullet point at top of page
  • Connect with a strong desire to find out more (e.g. “Secret Weapon”)
  • Keep them benefit driven
  • EXAMPLE: AFFILIATE SECRET WEAPON: Super-affiliates are Copy + Pasting this special page multiple times per month to promote any product in any niche.
  • Best of all it only takes 6mins to put this page together.
  • If you sell products on Clickbank, WarriorPlus, or JVZoo – OR – if you’re an affiliate for a CPA network then this secret weapon training could be the most valuable video you watch all year (video #4).
  • Can add fear-based bullets
  • You can never
  • have enough bullet points

I’m Sure You Know

“Right or wrong” point here. Flip a common belief on its head. JKD example:

That selling your own digital products is a thankless task requiring professional copywriters, graphic designers, video production designers, script writers, and more – right?

WRONG!

I’ve been selling my own products for years by following a simple format that anybody can replicate, and I’ll prove to you that I’ve been making more sales than ever by following a few simple rules that the top guru’s would prefer you didn’t know (video #6).

I’ll also uncover;

  • JKD example bullets:
  • How to Supercharge your relationship with your email list by adding 1 small line of text to 1 page you’re already using (that is to say a page you SHOULD be using!)
  • THE SALES CRUSHER: An overwhelming majority of online marketers are making THIS critical mistake when selling their first product online: They charge too little.
  • Inside video #7, I’ll reveal a case study that shows how a simple page that took 30mins to create helped me turn $23,413 in sales into $38,509.
  • That’s an additional 64% more revenue from this laughably simple page!
  • Inside Video #9 I’ll reveal the giant STOP sign that makes visitors turn tail and run from your offer as fast as they can!
JKD example text:

Adding this 1 page turns flips your visitors trust like a switch and can quickly fix an offer that just isn’t converting – even if you have great copy, a great product, and tons of super-affiliates working with you.

But that’s not all!

I’ll also teach you the ruthlessly successful skill that will…

Huge Benefit Here e.g. Convert Cold Traffic Into Paying Customers

JKD example text:

Whether selling your own products, or affiliate products, I’ll take you by the hand and show you how to take a blank page and turn it into the greatest Sales Executive you’ll never have to pay (check out video #6 for this gem)!

Plus, I’ll reveal for your eyes only…

  • More bullets. Examples: The Black-Ops formula required to drive your visitors so wild with desire they’ll be clambering to click your buy button faster than a kid diving for the gifts under the tree on Christmas morning!
  • The ‘TOO SIMPLE TO WORK’ WEBINAR INVITE: The highest converting webinar-invite I’ve ever used. This is literally a simple “by the way…” sentence that you need to drop on your visitors at a crucial moment to drastically increase signups for any webinar you’re running (revealed inside video #3).
  • The short, snappy headline recipes that I use to glue my visitors to my page like a moth to a flame.
Text qualifying bullets which will lead to OFFER INTRO. JKD example:
Yes, there’s a lot of content in this training that is built on proven, real-world strategies that myself and other marketers are using everyday. In fact…

Use One Of The 59 Headlines Here… (Example: These 8 Pages Are a System You Can Use to Turn Complete Strangers Into Ravenous Customers Who Snap Up Everything Starting Today.)

Here’s the truth all of this “making money online”/[YOUR TOPIC] stuff:

Key point – OVER simplify. JKD example:

As many courses as there are teaching you “new” or “undiscovered” ways to get it done – the stuff that’s been working for the past 20 years continues to work the best.
The process for making money online is two painfully simple steps:

1. Get People to Listen to You
2. Ask These People to Buy Something

I know that sounds deceptively simple, but if you strip everything away and leave only the bare essentials you end up with those 2 steps.

The 8 essential pages I’ll be teaching you will help you accomplish those 2 steps faster than any software or shiny object ever could.

Pre-head for offer section. E.g. “Introducing For The First Time Ever” or “Today You Can Get Started With …”



Headline That Echoes Main Headline At Top Of Page

Here’s What You’re Going To Learn Inside [PRODUCT NAME]…

JKD example text. NB – this is bullets again.
Tie benefits previously mentioned to features here…

– The 8 Most Profitable Pages That Every Marketer Needs in 2020:
1) The conversion boosting, lead-sucking squeeze page template .
2) The deceptively simple high-engagement thank you page template .
3) The 3-step bridge page template that puts affiliate marketing into overdrive .
4) The Black-Ops formula sales page template .
5) The trust-building credit card processing order page template .
6) The sales crusher revenue increasing upsell page template.
7) The last-gasp downsell “Final Chance!” downsell template.
8) The 1-page funnel advertorial page template to sell any product in any niche!

– How I’ve Combined These Pages Into a Traditional Income From The Comfort of Home.

– How These 8 Simple Pages Are All I Need to Protect My Family From The Crashing Economy.

  • YES! Aspirational bullet points go here. All start with
  • YES! because you want people to internalise “yes.”
  • YES! Here are JKD’s bullets as examples
  • YES! I want to learn how to turn these simple web pages into wealth!
  • YES! I want to grow my email list faster than ever before and create a ravenous tribe of followers!
  • YES! I want to see exactly how to create these 8 simple pages that will increase affiliate sales in any niche for any product at any price!
  • ​YES! I want to use the Black-Ops sales formula with discretion and will not use it to do harm unto others.
  • ​YES! I want to learn how to charge more for services and products I create without feeling guilty about asking for more money.
  • ​YES! I want to immediately increase sales and revenue without spending additional money on paid advertising!

And yes, you are protected by…

My 100% Unconditional Money Back Guarantee:

[MY PRODUCT NAME] comes with my 100% Unconditional Money Back Guarantee.
But I’m not going to stop there…

You will create the most [profitable pages EXAMPLE] you’ve ever made. You will increase your [EXAMPLE affiliate sales and product sales] by following the training inside this program. Your friends, family, and peers will marvel at your ability to create an online income in the most uncertain of times, and you will accomplish all of this with my direction inside Essential Pages.

I take your success very seriously, and I want to see you thrive in the complicated world of online marketing.

At any time in first 30 days after your purchase, if you decide that this training hasn’t helped you reach your highest expectations and helped set you on the road to the most profitable year in your online business, just reach out using the support tool inside the members area or at the email address on your receipt and you will be provided with a complete refund.

If you aren’t 100% satisfied I would not personally feel right keeping your investment – no matter how big or small, so I make it as easy as possible to get your refund if you don’t feel like this course is helping you grow a more profitable online business: There are absolutely no forms to fill out, nothing to prove to me, and we promise not to question you or make you feel an ounce of guilt in asking for your money back.

And I don’t have a “mandatory waiting period” like some other marketers either. If you ask for your refund, we will process it within 24hrs of receiving your request.